The ‘Ikea Effect’ and Your Brand Photos Why Involving Clients in the Creative Process Builds Stronger Brand Alignment Ever noticed how people gush over their self-assembled IKEA furniture, even if the drawers stick or the legs wobble slightly? That’s the IKEA Effect in action — a psychological phenomenon where we place higher value on things we’ve had a hand in…
What clients think they want vs what they actually need (visually speaking!) At Workspace Snap, i’ve seen it all: the “just make it pop” requests, pinterest boards filled with very different images, the obsession with shallow depth of field that makes even office mugs look like Renaissance still life. And while I love a good trend as much as the…
